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About Us

IJaitra is a fashion e-tailer devoted to elevating style and self-perception. IJaitra's creations have juxtaposed elements of minimalism and grandeur, Western and Indian Silhouettes, traditional motifs, modern drapes and feminine form.

IJaitra is intensely concerned with design as an art form. Any product of IJaitra is handcrafted to perfection. We are recognised for meticulous attention to detail. IJaitra is known to infuse traditional aesthetics with modern design.Our influences are wide and varied. From the village crafts and traditional methods of design that India is so rich in, to the transient phenomenon of the sub continent's urban landscape, IJaitra tries bringing them to life in its own spectacular way. 

IJaitra's range of western and Indian apparel is all about traditions and individual talent. While IJaitra's forte lies in traditional Indian clothes that draw heavily on the textile and embroidery heritage of India, it has evolved into the other styles as well to meet the changing needs with the usage of a wide range of western silhouettes mingled with Indian styles.

IJaitra is working towards the handcrafted traditions of India, and seeks to review, sustain and empower heirloom traditions from across India and fashion them into contemporary tales. IJaitra consistently works towards embracing change, redefining fashion, setting trends and making a difference.

Our Mission

IJaitra intends to provide a Holistic Quality lifestyle.

Happy Customers

Our Quality Products and Service at affordable prices adhering to the Latest Trends has resulted in Happy and Loyal Customers.

Curating the World's Investors

As one of the leading Traditional wear companies in India, iJaitra, offers an attractive lifestyle fashion with a high identification potential.

Setting A High Bar

IJaitra's primary focus has always beem Quality Products and Service. IJaitra has been consistently trying to upgrade itself in terms of Technology and Quality so that it can deliver premium service at the best  affordable Cost.


Our Founder
Rinku drives the Company’s vision and heads the technical aspects of iJaitra ensuring a quick, convenient and instinctive experience for its clientele.
Hailing from Hyderabad, Rinku pursued an engineering degree in Electrical and Electronics from the prestigious Institute of BITS, Pilani and worked with Infosys for 3 years in the Retail sector after that. She had a wonderful time there working for many of the retail giants of the US. By 2015 she had already worked on several freelance projects too.
Rinku always had a passion for Designing. Though she does not have a formal training in designing, she had always received appreciation for creating glamorous ensembles with rich Indian fabrics, traditional colors, craftsmanship,textures and embroideries. From simplicity to royalty, Rinku has it all to her credit.
Rinku always knew she wanted to be an entrepreneur and the entrepreneurial itch was too hard to resist and she decided to give up her nomadic professional life for her startup of her own in the fashion industry.
Rinku’s inner urge to uplift the rural India has incited her to take the responsible initiative to promote regional handicrafts and workmanship from rural India.
She is a fitness freak. When she is not at work, you can see her in the gym,yoga or the aerobics room .

Our Definition Of Luxury

Luxury can be a divisive word. Traditionally, a luxury denotes something that is enjoyed by certain people and not by others. It speaks of the privilege and exclusivity enjoyed by an elite and unattainable few. There is a flaw in that thinking and is further damaging to the already fractured definition of luxury.

There is a new approach to the idea of luxury growing specifically within our generation that puts the subject in an entirely different (and perhaps to older generations an alarmingly inclusive) light. It is not that we no longer want nice things–instead, we are beginning to realize that the existing definition of luxury is too simple.

Luxury, in its new context (and in the very truest form of its vogue over the (centuries) is the experience of beauty of the art at its deepest and most inspiring.

“Luxury” is a state of mind and a sensory experience. The Luxury experience extends beyond ownership of a ‘luxury’ good. There is the appreciation,attention and enjoyment that makes luxury. "A 'luxury experience' is something that simply makes one feel good or special. At iJaitra one would realize that No longer can something be considered luxury just based on cost. At iJaitra every need and desire that you anticipate would be fulfilled even before you realize that it is a requirement. Step in at iJaitra and you will feel You are checking into the newest, hippest, trendy online Couture House.

Why Shop At Ijaitra
We seem to be shifting our sights from acquiring things to acquiring experiences. We are not content to take up space and to buy what is sold to us–we have the need to see things, understand what we are buying.
“iJaitra defines itself by consistent superior quality with an element of uniqueness and exclusivity.”
We at iJaitra provide you with the best of the best. The finest quality and exceeded expectations in any area. Every product is exquisite with a supreme taste.

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